bc the label
B.C. (an acronym for Basic Collection), embraces the clean lines and minimalist aesthetic that is prevalent in Scandinavian design. B.C. is about providing wearers with staple pieces that can be mixed seamlessly into their existing wardrobe or simply worn with ease on their own.The concept is not about creating another basics range, but to provide a base collection that can be easily integrated with the other items. There are no jeans or denim jackets, just modern, polished, on-trend shapes that work for everybody, everyday. The BC girl works her wardrobe with understated and effortless style. She plays with new proportions and colour blocking to achieve a refined modern aesthetic. Her look is graphic, clean and minimal.