alice mccall

The alice McCALL brand was born in in 2004 when the label first launched at Mercedes Benz Fashion Week Australia. In 2009, the brand began building an online customer base with the introduction of its online eboutique. This was swiftly followed by the opening of the flagship alice McCALL boutique on South Dowling Street in Paddington – Sydney’s luxury designer hub, in 2010. Opening boutiques nationally and growing with the brand’s loyal customer base has been a key focus for alice McCALL. Season after season alice McCALL continues to create uniquely feminine, playful pieces with a focus on eclectic floral prints and contrasting silhouettes. The quirky and playful nature of the brand has seen celebrities including Katy Perry, Kendall Jenner, Iggy Azaela, Alexa Chung and Miranda Kerr grace the catwalks and street style blogs in alice McCALL pieces


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